About

Saferoads have been pioneers in the public and road safety industry for over 25 years.

Improve public safety through ongoing innovation

What We Do

Direct
Illuminate
Protect
Inform

We offer industry expertise and the best designed products available worldwide.

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Meet The Saferoads Team
Board of Directors
David Ashmore

Non-Executive Chairman

David Ashmore
Non-Executive Chairman

David is a career Chartered Accountant with 40 years of professional public practice experience focused on audit, finance, due diligence, risk and governance advisory. David has worked with many dynamic private and public companies where his experience has assisted them understanding their underlying financial position, their financial management issues and business growth challenges. He also has significant experience with the identification and management of financial and business risks and the development of structured business decision-making protocols.

Darren Hotchkin

Executive Director / CEO

Darren Hotchkin
Executive Director / CEO

Darren is a leading industry expert who has been invited to speak at several IRF and TRB Conferences internationally. He was invited to join the panel for the Australian Standard 3845 in Road Safety Barriers in 2015 and is an active TRB sub-committe member AFB20 for roadside safety hardware.

In 2007 he was a national finalist in the Regional Entrepreneur of the Year. He is a member of the Australian Institute of Company Directors.

In his spare time Darren enjoys travelling and boating.

David Cleland

Non-Executive Director

David Cleland
Non-Executive Director

David is a mechanical engineer with extensive experience as Chief Executive Officer of companies manufacturing and distributing industrial products. His career includes manufacturing experience (including lean manufacturing), brand management, product research and development, outsourcing and company mergers and acquisitions. He was formerly an inaugural trust member of the Greater Metropolitan Cemeteries Trust and is a Director of a privately owned company.

Management Team
Darren Hotchkin

Chief Executive Officer

Darren Hotchkin
Chief Executive Officer

Darren is a leading industry expert who has been invited to speak at several IRF and TRB Conferences internationally. He was invited to join the panel for the Australian Standard 3845 in Road Safety Barriers in 2015 and is an active TRB sub-committe member AFB20 for roadside safety hardware.

In 2007 he was a national finalist in the Regional Entrepreneur of the Year. He is a member of the Australian Institute of Company Directors.

In his spare time Darren enjoys travelling and boating.

Peter Fearns

Chief Financial Officer / Company Secretary

Peter Fearns
Chief Financial Officer / Company Secretary

Peter joined Saferoads in December 2011 as Chief Financial Officer and was appointed Company Secretary in 2016. He has over 20 years experience managing finance functions in the information technology, infrastructure and professional services sectors, covering both public listed and private companies.

Peter is a Certified Practising Accountant (CPA) and holds a Bachelor of Business degree majoring in Accounting.

Outside of work, Peter enjoys cricket, tennis and following AFL football (particularly the mighty Hawks!).

Casey McMaster

Engineer

Casey McMaster
Engineer

Casey became part of the Saferoads team in 2003. He has completed a Bachelor of Engineering in Civil Engineering and has many years industry experience.

Outside of work, Casey is passionate about motorcycles, and enjoys riding his Kawasaki Ninja.

Brendan Price

Import / Export Manager

Brendan Price
Import / Export Manager

Brendan has been with Saferoads for over two years and brings a high level of experience within manufacturing and operations. He has held senior positions within automotive, defence and private sectors. He has worked within Asia for over 20 years and lived in Hong Kong for three years. He currently looks after International Operations and is the Integrated Management Systems Manager.

Aimee Taylor

Media and Communications

Aimee Taylor
Media and Communications

Aimee started at Saferoads in 2018, and is currently completing a Bachelor of Media and Communications at Deakin University.

She also manages her own small business, and out of work enjoys horse riding.

Alan Berryman

Lighting Sales Manager

Alan Berryman
Lighting Sales Manager

Alan began his career at the State Electricity Commission of Victoria as a fitter and machinist. He was then self employed for 14 years in sales and marketing, before joining the Saferoads team in 2008. He has worked his way up from working in lighting production to lighting sales manager. Over this time Alan has worked closely with a number of power and road authorities to design a range of light poles and lighting solutions.

John Grapsas

Traffic Sales Manager

John Grapsas
Traffic Sales Manager

John has been with Saferoads since 2011, prior to which he gained valuable experience through completing studies in both business and project management and employment in retail management.

He now enjoys working in an industry that makes a difference through saving lives on Australian roads. John’s outside interests include fishing, jet skiing and playing golf.

ISO Certifications
Professional Affiliations