Electronic Signs

Do you want to display your message in a way that’s sure to catch the eye of passers-by? Whether it’s a safety message or advertising, VMS Boards are a must. Also known as variable message signs, they are popular in a range of sectors, from roads and freeways, construction, to mining and utility industries. By shopping with Saferoads, you can be confident you’re investing in premium electronic road signs – designed and built locally, our variable message boards undergo rigorous testing and quality assurance before they’re supplied to our customers.

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Electronic Signs
Electronic Signs

What They’re Saying About Saferoads


“Over the last 3 years I have been using Saferoads VMS for advertising our business.

We have tried traditional advertising mediums such as radio and newspaper with varying success. For a small business, I found these to be expensive and often it can be difficult to accurately measure the effectiveness of a given campaign.

We have also tried digital advertising mediums, such as Google Ads and Facebook Adverts. Payment based on clicks or impression works for them but you need to relate the click to actual purchase to measure the campaign’s effectiveness.

What I like about using a Variable Messaging System is:

  • The VMS can advertise something hidden within our store and by giving our customers a good reason, it can entice them in-store;
  • It is flexible and easy to change the message as needed, allowing us to quickly test multiple offers over time;
  • Animation can be used to make the message more dynamic and have a higher impact;
  • We can run a specific offer that is only available via the VMS so that we can accurately measure the effectiveness of the campaign.

Used effectively, I am sure that you can achieve similar results.”

Steven Difabrizio


Case Studies - Electronic Signs

Variable Message Signs Deployed in New Zealand

Variable Message Signs Deployed in New Zealand

Based in Christchurch, New Zealand, Next Hire supplies temporary road safety products with a focus on reliability and renewable energy. The company’s overall aim is to provide a brighter and more sustainable future for the next generation.
Featuring Zone Essential VMS Boards

Sydney Olympic Park

Featuring Zone Essential VMS Boards

Why you need VMS Signs

  • Display Safety Messages

    For changing and potentially risky conditions, it’s important that the general public is aware of what they will encounter. With variable message boards you can pre-warn road users and pedestrians of the changing circumstances ahead of them – thanks to VMS signs, you can assist them in behaving and reacting appropriately.

  • Perfect for Advertising

    We’re even seeing more utilisation of electronic traffic equipment within the advertising market. Car yards and other retail business are using VMS trailers to catch the attention of their customers, and big events can make use of variable message signs too! Custom options are available and for hire companies with a large fleet, and Saferoads will work very closely with you to achieve optimum anti-theft, security modifications and upgrades for your VMS boards.

  • Affordable and Effective

    Owning a Variable Message Sign has never been more affordable thanks to our essential range of electronic traffic equipment. We have designed and priced a wide selection of variable VMS signs with contractors, hire companies, councils and retail businesses all in mind – as the leading variable message signs manufacturers, we cater to a range of budgets and needs.

  • Premium LED Lights

    The LED lighting used in our electronic traffic signs all have both Europe Certification and Canadian and American approval – meaning the variable message boards are of the highest quality. They can be used for advertising and enforceable road signage (check local enforceability rules) and our electronic VMS boards can even be updated via a smartphone or tablet for ease of use.

Areas We Service

Saferoads supplies high-quality electronic signs Australia wide, to all regional areas and capital cities; including Melbourne, Sydney, Canberra, Brisbane, Darwin, Perth, Adelaide, and Hobart.

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